Brand
Color
- Black 17
- Blue 4
- Gold 2
- White 15
- GrayGray 4
- SilverSilver 14
- Space GraySpace Gray 4
Iron Workshop Enamel Soup Pot Thickened Cast Pot
$200.32 – $210.58Price range: $200.32 through $210.58 CompareHandmade Iron Pot Chinese Lost-wax Casting Craft Cast Iron Teapot
$172.61 – $228.97Price range: $172.61 through $228.97 CompareBlade Knife Fish Head Knife Professional Cuisine Fishbone Cutter
Water Set Ceramic Ware Household Light Luxury
$165.87 – $185.16Price range: $165.87 through $185.16 CompareWedding Drinking Glass Set Living Room Festive
$144.20 – $171.55Price range: $144.20 through $171.55 CompareCeramic Plate Cutlery Dim Sum Plate Dish Dish
$131.54 – $172.55Price range: $131.54 through $172.55 CompareMatte Glazed Home Curved Tray Size Dimensions
$108.43 – $443.42Price range: $108.43 through $443.42 CompareOnline store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.