Brand
Color
- Black 17
- Blue 4
- Gold 2
- White 15
- GrayGray 4
- SilverSilver 14
- Space GraySpace Gray 4
Dog Chest Harness Traction LED Outdoor Night Light
$173.74 – $217.89Price range: $173.74 through $217.89 CompareLapstop Stand With 8-in-1 Docking Station
Brazilian Human Hair Bundles with closure
$177.88 – $217.16Price range: $177.88 through $217.16 ComparePet Products Explosion Proof Flush Strap Reflective Chest Vest
Outdoor Heating Insulation Cat Delivery Room Foldable Cat Cage
$182.98 – $216.55Price range: $182.98 through $216.55 CompareAll cotton 60 satin four-piece solid color long-staple cotton
$174.37 – $216.30Price range: $174.37 through $216.30 CompareOnline store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.