Brand
Color
- Black 17
- Blue 4
- Gold 2
- White 15
- GrayGray 4
- SilverSilver 14
- Space GraySpace Gray 4
Pet Bird Feeder Feed Station Hanging Garden Plastic Birds Food Dispenser Feeders Outdoor Tree Garden Decoration
$7.11 – $9.21Price range: $7.11 through $9.21 CompareCar stickers creative personality scratches blocking body decals
$8.52 – $9.20Price range: $8.52 through $9.20 CompareSmall Gold Chopsticks Ultra-fine Eyebrow Pencil Discoloration Resistant Natural Ultra-fine
$8.89 – $9.17Price range: $8.89 through $9.17 CompareAquarium Reptile Electronic Digital Thermometer
$9.00 – $9.13Price range: $9.00 through $9.13 CompareUSB30 Transmission Data Cable Mobile Hard Disk Cable
$6.10 – $9.12Price range: $6.10 through $9.12 CompareTransparent Plastic Mobile Phone Protective Shell
$7.66 – $9.10Price range: $7.66 through $9.10 CompareOnline store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.