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All Stainless Steel Cat Smart Wireless Rechargeable Pet Drinking Bowl Automatic Loop

$296.54 Compare
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Smart Wireless Induction Non-plug-in Rechargeable Pet Water Dispenser

Price range: $290.84 through $305.81 Compare
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Pet Water Dispenser Dog Cat Large Capacity Water And Electricity Separation Wireless Induction

Price range: $259.09 through $281.20 Compare
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Pet Cat Wireless Circulating Water Dispenser

$217.19 Compare
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Cat Intelligent Water Dispenser Automatic Flow Induction Filter Element Water Fountain

Price range: $241.89 through $269.48 Compare
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Unplugged Dog And Cat Water Dispenser Automatic Circulation Pet Water

Price range: $218.73 through $272.64 Compare
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Pet Smart Water Dispenser Wireless Loop Rechargeable

Price range: $204.80 through $249.08 Compare
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Pet Wireless Automatic Circulation Constant Temperature Water Dispenser

$203.31 Compare
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Pet Filtering Intelligent Circulating Water Dispenser

Price range: $203.95 through $350.11 Compare
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Pet Small To Big Cat Unplugged Pet Drinking Water Apparatus

Price range: $206.70 through $284.25 Compare
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7L Pet Mouth Wet-proof Stainless Steel Large Capacity Floating Bowl Pet Bowl

$188.35 Compare
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Stainless Steel Pet Water Dispenser Flow Circulation Filtration

$194.80 Compare
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Pet Water Dispenser Stainless Steel

$189.43 Compare
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Smart Water Dispenser To Feed Cats Artifact Pet Supplies

$191.09 Compare
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Automatic circulation filtering water dispenser

$180.30 Compare
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Non-plug-in Infrared Induction Pet Dog Drink Fountain

$174.33 Compare
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Cat Automatic Circulation Five-layer Filter Fountain Drinking Fountain Electric Pet Drinking Fountain

$166.46 Compare
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Cat Flow Self-circulation Water Dispenser

Price range: $171.80 through $192.84 Compare
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Cat Wireless Intelligent Water Circulation Water Dispenser

Price range: $172.15 through $261.93 Compare
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Wireless Cat Water Fountain Stainless Steel Rechargeable

$176.14 Compare

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.