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Geometric Denier Amethyst Pendant Sterling Silver Natural Gemstone Clavicle Chain Temperament Necklace

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Geometric Hair Band Fashion Satin Big Bow Elastic Horse Tail Ribbon Fabric Large Hair Tie

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Geometric illustration case

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Geometric love stitching marble phone case

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Geometric rhombus rhinestone bracelet phone case

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Gepp M10 Series Chip Board Load Indication

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German Animal Husbandry Training Tracking Rope Pet Anti-Skid Control Rope Super Long Traction Dog Training Rope

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Gevey Unlock Card Stickers Are Suitable Series

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Ghost hand lamp eyebrow sticker

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Giant Dog Kennel Super Large

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Gift Blessing Message Card Envelope

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Gift Large Capacity Mobile Phone Universal Mobile Power With Light USB Power Bank

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Gift Packaging Bow Accessories Polyster Ribbon

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Gift Packaging Wedding Rib Gold And Silver Color Fringe With Bowknot Decorative Baking Ribbon Multicolor

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Gift U Disk Creative 360 Degree Rotating Personality USB Drive 64g 32g 16g 8g Enterprise Custom

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Gigabit Network Interface Of Desktop Laptop

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Ginger Body Wave Lace Front Wig In Stock Orange Big Wave Lace Headgear

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Giraffe Bite Resistant Pet Dog Chew Toys For Small Dogs Cleaning Teeth Puppy Dog Rope Knot Ball Toy Playing Animals Dogs Toys Pets

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Girl And Tiger Fresh Wall Cloth Girls Bedroom Wall Cloth Rental Room Bedside Decoration Tapestry

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Girl Dog Dresses Pet Princess Dress Puppy Clothes For Small Medium Large Dogs Outdoor Skirt For Puppy Cute Pet Outfit Apparel

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.