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European And American Women’s Clothing Multi-color Scarf Vest

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European And American Women’s Linen Casual Loose Solid Color Suit Two-piece Women

Price range: $36.72 through $52.26 Compare
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European Beauty Black Fashion Bob Head

$56.21 Compare
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European Coffee Cup Set Creative Bone China

$243.96 Compare
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European Hair Accessories Zircon Crown Japan And South Korea Inlay

$185.23 Compare
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European Jacquard Four Piece Satin Bedding

Price range: $706.05 through $729.26 Compare
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European license plate camera reversing night vision rear view

$30.03 Compare
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European Light Luxury Ceramic Coffee Cup And Saucer

$68.11 Compare
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European Modern Copper Crystal Ball Home Furnishing Decoration

$108.58 Compare
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European Standard Spot Household Smokeless Electric Barbecue Grill

$93.57 Compare
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European Style Carp Silo Fishing Floating Foam Bait

$12.08 Compare
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European Style Ceramic Cup Coffee Set

Price range: $170.31 through $310.22 Compare
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European Style Four-piece Silk Cotton Bedding

Price range: $639.32 through $850.92 Compare
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European Style Illustration Soft Phone Case

$16.88 Compare
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European Style Jacquard Cotton Embroidery Quilt Cover

Price range: $172.45 through $187.87 Compare
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European Style Living Room Tassel Knitted Sofa Blanket

Price range: $173.51 through $242.56 Compare
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European Style Retro Knitted Casual Blanket Autumn And Winter Sofa Cover

$105.49 Compare
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European Style Simple Wrought Iron Wedding Cake Stand

Price range: $49.37 through $54.76 Compare

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.