Brand
Color
- Black 17
- Blue 4
- Gold 2
- White 15
- GrayGray 4
- SilverSilver 14
- Space GraySpace Gray 4
Stripping Lip Liner Fengying Smear-proof Makeup
$695.33Women’s Embossed Cat Lipstick Matte Moisturizing
$263.58Set Gift Box Carved Lipstick 520 Valentine’s Day
$236.95Magic Color Lipstick
$180.81Yilu Fanhua National Tide Style Carved Lipstick Set
$210.61Moisturizing And Non-discoloring Lipstick For Schoolgirls
$135.11Perfect diary with lipstick tube
$136.26Non-fading Lipstick, Plain Matte Matte, Waterproof
$147.48Non-Stick Cup Moisturizing Lipstick
$146.22Afu Little Prince Color Changing Lipstick
$144.56Little Angel Matte Lipstick Velvet White Non-stick Cup
$143.35New Mirror Lip Lacquer Moisturizing Film Matte
$135.22 – $143.26Price range: $135.22 through $143.26Jiaqi Lip Balm Nude Lip Lacquer Lipstick Miao’ S Witch
$135.12Bowknot Lipstick Sweet And Colorful Star Four-pack Lipstick Set
$143.35Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.