Brand
Color
Tattoo Transfer Paper Quadruple Copy Paper A4 Hand Drawing Lines Clear Machine Conversion With Transfer Paste Gel
Telescopic Spice Seasoning Bottle Household Kitchen Seasoning Leak-proof Salt Storage Box
$8.35 – $20.95Price range: $8.35 through $20.95 CompareTemperature And Humidity Sensor WiFi Intelligence
$13.84 – $14.68Price range: $13.84 through $14.68 CompareThermal Barcode Printer Express Face Sheet Clothing
$174.34 – $204.73Price range: $174.34 through $204.73 CompareThermal Label Printer Bluetooth Express Electronic Face Single Bar Code Sticker
$29.53 – $125.03Price range: $29.53 through $125.03 CompareThermal Pocket Portable Bluetooth Printer
$17.39 – $114.83Price range: $17.39 through $114.83 CompareOnline store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.