Brand
Color
PBT Wangjiang Plum Keycap 109 Key OEM Height Korean Japanese
$75.69 – $80.30Price range: $75.69 through $80.30 ComparePerPage Mini Wireless Portable Thermal Printer paper
$11.98 – $27.59Price range: $11.98 through $27.59 ComparePersonality key USB flash drive
Personalized Wood Lettering Drift Bottle Storage Disk
$9.96 – $33.60Price range: $9.96 through $33.60 ComparePET Film Offset Hot Paint Fluorescent Ink Sublimation
$226.37 – $411.85Price range: $226.37 through $411.85 ComparePhantom Butterfly Series Solid State Drive 128GB 512GB SSD Computer Universal SATA3.0
Plastic Creative U Disk Advertising Free U Disk
$8.46 – $53.16Price range: $8.46 through $53.16 CompareOnline store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.



