Brand
Color
Multi-Function Pulley Knee Pads Kneeling Pad Universal Wheel Knee Pads To Protect Knees
$40.04 – $76.56Price range: $40.04 through $76.56 CompareMulti-function U disk mobile phone three-in-one U disk
$17.85 – $84.03Price range: $17.85 through $84.03 CompareMulti-function U disk pen metal pen laser pen
$17.08 – $60.75Price range: $17.08 through $60.75 CompareMulti-interface Typec Expansion Dock Converter Adapter
$35.37 – $133.70Price range: $35.37 through $133.70 CompareMultifunctional 2T High Speed Thumb Drive 1T Mobile Phone U-disk
$23.61 – $890.46Price range: $23.61 through $890.46 CompareMultifunctional Computer Bag 14 16-inch Notebook Stand Storage Bag
$59.97 – $62.76Price range: $59.97 through $62.76 CompareMultifunctional Creative Corduroy Retractable Pencil Case
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.



