Brand
Color
C Interface 128g Large Capacity Plug-in Mobile Phone Computer
$69.48 – $198.43Price range: $69.48 through $198.43 CompareC13 Self-adhesive Label Printer Can Be Connected To Bluetooth
$15.22 – $49.35Price range: $15.22 through $49.35 CompareCabinet Door Installation Aid Aluminum Alloy
$57.76 – $78.98Price range: $57.76 through $78.98 CompareCamera Mobile Phone Remote Infrared Night Vision Monitor
$62.27 – $74.37Price range: $62.27 through $74.37 CompareCamouflage 4G Solar Camera With Low Power Consumption And High-definition Full Color
$168.87 – $197.40Price range: $168.87 through $197.40 CompareCanon To Dual RCA Audio Line Canon Male And Female To 2 RCA Lotus Line XLR Canon One-point Two-speaker Amplifier
$8.88 – $12.60Price range: $8.88 through $12.60 CompareCapacitive pen drawing pen stylus
Capturer’s New Product Original High Two-Color Molding Powder Black Blue Purple Red Black Blue Black With Two-Color PBT Mechanical Keycaps
$83.82 – $105.78Price range: $83.82 through $105.78 CompareCar High-speed Music Really Lossless Mini Metal USB Drive
$10.27 – $47.63Price range: $10.27 through $47.63 CompareOnline store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.



